Who the fluff are we?
We’re just a bunch of grown-up kids with big imaginations and a serious love for monsters, mini humans, and all things fun.
Boogabo is where humor, creativity and color come to party on clothes!
We have a little back story to tell you…
It all started with a silly sketch of a monster.
Then came another… and another… until they formed a full-on monster squad.Boogabo was born out of a love for bright colors, big laughs, and the belief that childhood should be celebrated — loudly and proudly.
Our clothes are made for kids who rule the world with sticky fingers, wild stories, and a spark of chaos in their eyes.
Behind the scenes? One very enthusiastic human (👋 hi, that’s me – Niela) + a crew of monster characters who each bring their own splash of fun.
JOIN THE
Boogabo Club!
Psst… Monsters Have Secrets (and Discounts)
Get early access to monster merch, chaos and cuteness.
So… where do the monsters come from?
Every monster in Boogabo has a story. Some were doodled during lunch. Others popped up during late-night giggle fits. A few might’ve been inspired by actual tiny humans (who may or may not be professional tantrum throwers).
Each character has its own quirks; a snack obsession, a deep love for naps, or a passion for chaos — just like real kids do. That’s kind of the point.
We wanted more than just clothes. We wanted wearable personalities. Monsters who feel what kids feel. Bold, weird, sweet, loud, thoughtful, shy, brave… sometimes all at once.
And so, Monsterville was born.
A colorful world full of expressive, funny, loveable weirdos — just like your kid. Or you. No judgment.